- Marketplace image requirements differ more than most sellers expect. Amazon polices the main image hardest, eBay restricts what you add to a photo, and Etsy and Shopify care most about consistent shapes. One master file, edited once and exported per channel, keeps a catalog compliant everywhere.
Amazon, Etsy, Shopify and eBay each judge product photos by different rules. This guide sets out every official spec, the fixes an editor makes most, and one master-file workflow that keeps a catalog compliant everywhere.
Marketplace Image Requirements 2026: Complete Seller Specs
A batch that sails through on Etsy can still get blocked on Amazon or pulled on eBay, and nothing about the photos looks different to you. The difference is in the rules, and Amazon's are the strictest, which is why Amazon product photo editing takes the most work in any multichannel batch. I export product images for all four of these channels every week, and the marketplace image requirements below decide whether a listing goes live. Every spec comes from the platform's own help pages, not from a roundup. Where a fix takes more than a few minutes in Photoshop, our ecommerce photo editing services team can take it off your plate.
Marketplace Image Requirements at a Glance (2026)
Start with the numbers. This table covers size and file limits only. The rules about what can appear in the photo come platform by platform below.
Spec | Amazon | Etsy | Shopify | eBay |
|---|---|---|---|---|
Minimum size | 500 px on the longest side | 635 px wide and tall for the first photo, or it shows up lower in search | Not stated | 500 px on the longest side |
Recommended size | 1,000+ px on the longest side, which enables zoom | 2,000 px or more, wide and tall | 2048 x 2048 for square images | About 1600 x 1600 |
Upper limit | 10,000 px on the longest side | Not stated | 5000 x 5000 px, under 20 MB | 12 MB per photo |
The minimums only get a file accepted. The recommended sizes are where photos stay sharp when shoppers enlarge them.
Amazon Image Requirements: What Seller Central Actually Says
Amazon has the strictest marketplace image requirements of the four, and most of them land on the main image, the first photo, which also appears in search results. Seller Central's product image guide sets these rules for it:
The background is pure white, RGB 255, 255, 255.
The product takes up 85% of the image, with no part cut off.
The product appears once, as one unit, with only the accessories that ship with it.
Packaging stays out unless it's an important feature, such as a carrying case.
No props, and no part of a mannequin, including clear forms and hangers.
Footwear shows a single shoe, facing left at a 45-degree angle.
Every image in the listing also has to match the product title. Review stars, claims like "free shipping," and Amazon's own logos or badges such as "Best seller" aren't allowed anywhere.
The rule I see broken most is the mannequin one. Brands shoot apparel on a form once for every channel, upload the same file to Amazon, and the visible neck form puts the main image out of compliance.
Amazon Product Photo Editing: The Fixes I Make Most for Seller Central
Most of the Amazon files I correct need some combination of four edits.
The first is the background. A studio backdrop photographs as light gray, so I knock the product out, place it on true 255 white, and sample the corners to confirm the value. The second is the crop. I re-crop to the fill rule from the original capture, never from a file that's already been cropped tight, because there's no extra product left to work with. The third is the mannequin, which a ghost mannequin edit removes while keeping the garment's shape.
The fourth catches people off guard: file names. For bulk uploads, Amazon wants the product identifier, a variant code and the extension, separated by periods, as in B000123456.MAIN.jpg. A space or dash blocks the upload, and supplier files arrive as "B000123456-main.jpg" more often than not. On a 300-SKU catalog with seven images each, that's 300 × 7 = 2,100 file names to get exactly right. That's daily work for our Amazon product photo editing team.
Etsy Image Requirements
Etsy's help center sets the sizes in the table and then focuses on shape. Your first listing photo decides the shape of every photo after it, so Etsy recommends uploading the same shape for all of them. Mix a landscape first photo with square detail shots, and the gallery looks patchy.
Etsy also gives you a thumbnail adjustment tool that previews how a listing photo appears across the site. I use it on every first photo, because a product centered in the file isn't always centered in the thumbnail.
One more Etsy detail trips up edited files. Etsy auto-rotates photos using the orientation data your camera writes into the file, so an image that loses that data during editing can upload sideways. For shops with hundreds of listings, our Etsy product photo editing team can crop every first photo to one shape before delivery.
Shopify Image Requirements
Shopify is the most flexible of the four, because it's your own storefront. Beyond the limits in the table, its Help Center asks for one thing: main images in a consistent aspect ratio, so they display at the same size on collection pages.
Mixed ratios are the Shopify problem I see most, especially on catalogs shot by several photographers. Pick one ratio for the whole collection, and crop every main image to it before upload. Our Shopify product photo editing service handles that batch cropping across an entire catalog.
eBay Image Requirements
eBay splits its rules between a binding policy and softer upload guidance.
What eBay's Picture Policy Bans
eBay's Picture policy bans photos that don't accurately represent the item, placeholder images, added borders, and watermarks of any type, including ones used for ownership attribution. It also bans stock photos for used, damaged or defective items. That last rule catches resellers who list a used item with the manufacturer's catalog shot.
What eBay Recommends
eBay's upload guidance calls white backgrounds generally best, but says a darker backdrop can work better for shiny items like jewelry. It favors a 1:1 or 16:9 shape, allows up to 24 photos, and suggests close-ups of any flaws on used items to set buyer expectations. Our eBay product photo editing team can prepare both a white and a dark-backdrop version when a jewelry seller needs them.
One Master File for Marketplace Image Compliance
This is the workflow I set up for sellers on all four channels. Edit one master at 2048 x 2048 and export each channel's file from it. That size meets or beats every recommended size in the table above, so no channel ever needs an upscaled copy. Save the JPEG under eBay's per-photo cap, and it fits Shopify's limit too.
The math is what sells it. A 400-SKU catalog needs 400 edited masters instead of 400 × 4 = 1,600 separate channel edits.
The trap is added graphics. Amazon's rule against text and pricing details applies to the swatch image, while eBay's Picture policy bans added text, artwork or marketing material on every photo. Keep any text overlays on a separate layer of the master, and switch that layer off before an eBay export. That one habit keeps marketplace image compliance from breaking when a file moves between channels.
When to Hand Marketplace Editing to a Bulk Service
If you sell a few dozen products on one platform, do this yourself. The marketplace image requirements for a single channel fit on one page, and basic editing software can handle the crops and resizing.
The math changes once you sell on several channels with hundreds of SKUs. Rates start at $0.30/photo, with bulk discounts at higher volumes. At the starting rate, 400 masters cost 400 × $0.30 = $120 before any bulk discount, and every channel export comes from those same edits. That's the work our bulk photo editing services are built for.
Final Advice
Check every file against the strictest channel first. If a photo passes Amazon's main-image rules and eBay's ban on added graphics, it's ready for Etsy and Shopify after a crop. Edge quality is the last thing I'd check, since Amazon's guide lists "no jagged edges" as a required spec. If your cutout looks wrong anywhere along the outline, our guide on why a cutout looks wrong shows how to catch edge problems before upload.
Frequently Asked Questions
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