What is the role of a freelance photographer?
Freelance photographers are different in that they have to shoot high-quality photographs while keeping client’s needs as their top priority. The main task of the freelance photographer is to capture appealing images that clearly convey a message or narrate an event. They perform any kind of prep function for a photo shoot, from locating the ideal areas and setting up props or tools to scheduling models. Utilizing technical skills and artistic strengths, they combine photographs with light, results from the subject to develop a specific aesthetic. Following the shoot, freelance photographers carry out post-production processes such as editing and retouching to guarantee that images are suited to client needs.
They provide the final images in the requested format and resolution allowing quick quality delivery to keep client needs met. In addition, freelance photographers also handle many aspects of running a business such as managing clients, selling their services and pricing them right(e.g. — costing tables), invoicing for work, and maintaining portfolios or websites to showcase the works.
How many different types of product photography does the Freelance Photographer have?
White Background/Product-only Shots:
This type of product photography is plain simple where it only depicts the image focusing on just the product as you can see a white background here. The objective is to pinpoint on the fine print, characteristics, and presentation of your product. This style can be seen all over in e-commerce platforms, catalogs or ads where the product needs to speak for itself with no distractions.
Lifestyle/Product in Use Shots:
In product photography, lifestyle images are about showing products in use cases such as someone holding the product or interacting with it. These images serve as a great way for customers to picture themselves using the product in their own lives, rendering it even more relatable. Lifestyle images stir emotion as they place the product in realistic settings such as homes or offices — demonstrating to customers it’s not just aesthetic but practical too and shows how much you need this excellent item!
Infographic Shots:
When you need a more dynamic and communicative product photo that combines pictures with informative text or graphics to communicate features, benefits or usage of the item. Especially powerful when you have a complex, highly technical product.
Packaging Shots:
In this case, as I mentioned earlier it is where photography captures the packaging design, materials, and branding of a product. It gives life to photos that demonstrate the credibility of what is sold, by being able to place emphasis on each part.
How to Become a Freelance Photographer
If you want to start as a freelance photographer at Amazon, then do some work on your photography like learning camera settings, composition rules, lighting techniques, and post-processing.
Improve your skills constantly by practicing and using educational tools. Next, build a portfolio of your best product photography work. Mix in different types and styles of products so people know you have depth and can photograph a product to look good.
Or To establish your identity and reach a certain target audience, you can focus on specializing in the following product categories or styles.
This will help you attract clients in that niche you’re looking to demonstrate expertise. Next In order to make sure that your images meet Amazon’s specifications, review their product photography guidelines.
You have to worry about the size of an image, whether it background makes sense, and a good quality image as well.
Get the best camera, lenses, lighting, and backdrop equipment you need to get started with real estate photography.
Designate an area for your product photography that has good light and a white or black backdrop Create A Business Website / Portfolio With Your Work, Services You Offer, And Contact.
Use social media sites, participate in photography communities, and even consider freelancing marketplaces to boost your online profile. Establish connections with potential clients and other professionals in the industry
Take up some small project… These small projects will help you in both getting experience and also make it to your portfolio.
Just like with any other service that you offer on Amazon, it might take some time & effort to become a freelancer in photography. Focus on honing your craft, creating high-quality work, and maintaining excellent service to establish yourself as a reliable look in the e-commerce industry.
Specifications for Amazon Product Photography
Amazon has particular standards required for image photography which ensures the same consistency and quality all over its marketplace. These are some valuable perspectives:
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- Images must be at least 1000 pixels on the longest side, with a preferred resolution of 72 pixels per inch (PPI). The maximum allowed image file size is 10MB.
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- The background should be pure white (RGB 255, 255, 255) and free of any additional objects, watermarks, or text.
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- The product should fill at least 85% of the image frame, with a clear and free view. It should be the focus of attention, covering the center of the image, and be displayed in a natural and straight stance.
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- Accepted file formats include JPEG (.jpg), TIFF (.tif or .tiff), or GIF (.gif). Amazon does not accept images in progressive JPEG format.
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- The color mode should be RGB (Red, Green, Blue) rather than CMYK (Cyan, Magenta, Yellow, Black). RGB is the color mode of choice for digital displays, especially in online markets such as Amazon.
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- Images should be sharp, well-exposed, and in focus. Avoid blurriness, pixelation, or any artifacts that may degrade the overall image quality.
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- Do not include any promotional text, borders, or logos within the image. Also, avoid lifestyle models or any human elements unless explicitly allowed for the product category.
